Renson

Renson is a Belgian company renowned for its innovative solutions in indoor climate management and outdoor experiences, catering to both residential and commercial sectors. The company’s product range includes advanced ventilation systems, outdoor sun protection solutions, patio covers, and architectural louvres, all designed to enhance comfort and functionality. Renson places a strong emphasis on innovation and sustainability, incorporating advanced technologies and eco-friendly materials into its offerings. This commitment to quality and efficiency has driven their global presence and success.

For this project, we collaborated with Renson to create a clear blueprint for a tailor-made innovation process, enabling them to systematically implement entrepreneurial ideas and avoid isolated initiatives that tend to fizzle out over time. Our work involved several key phases:

Market and Trend Exploration: We conducted thorough research on trends and market evolutions within outdoor concepts and adjacent markets, presenting our findings to Renson’s management team during a workshop. This foundational analysis set the stage for identifying growth opportunities.

Opportunity Spaces: Utilizing insights gained from our exploration, we identified potential new markets for Renson Outdoor. This stage encouraged broad thinking while keeping the company’s strategic goals in focus.

Market Concept Formulation: We translated the identified opportunity spaces into concrete ideas and concepts. These concepts included new business segments and innovative client approaches that aligned with Renson’s vision.

Selection Criteria & Scoring: To ensure strategic alignment, we established three main selection criteria prior to the workshop. This framework allowed for informed decision-making, weighing ideas against Renson’s overall strategy rather than relying on gut feelings.

Scoping and Validation: We filtered the concepts based on desirability, feasibility, and viability, making assumptions about customer needs and market possibilities. These assumptions were then tested in the market to build a solid business case.

Execution: Finally, we developed a go-to-market strategy, incorporating an iterative process for testing and refining the innovations until they were ready for launch.

Through close collaboration with Renson Outdoor, we designed a market innovation process that enables them to effectively capture, process, and implement entrepreneurial ideas from their team, positioning them for continued growth and success.