Séora

Seóra is available exclusively at Niche Beverly, located in Beverly Hills, Los Angeles. We carry a curated selection of Seóra's award-winning luxury outdoor furniture collections in our showroom, where you can experience the brand's exceptional Italian handcraftsmanship, sculptural design, and unrivalled material quality firsthand. Visit us by appointment or walk in during showroom hours.

Seóra offers a refined range of luxury outdoor furniture including sun loungers, daybeds, sofas, armchairs, dining tables, chairs, cabanas, and accessories — all handcrafted in northern Italy with an aesthetic rooted in the elegance of the beach, sea, and yachting lifestyle. Their iconic collections, including the Riviera and Belvedere, feature curved stainless steel frames, solid Sipo mahogany sourced from the same plantation as Riva Yachts, Italian marble, and premium sailing rope — creating pieces that are as sculpturally striking as they are deeply comfortable.

Seóra was founded on the ambition to go beyond design — creating outdoor furniture of such beauty, comfort, and resilience that it belongs equally on the world's most exclusive beach clubs, superyachts, and private estates. Every piece is entirely handcrafted in Italy by artisans preserving generations of traditional savoir-faire, and finished with the world's most prestigious outdoor materials including Loro Piana fabrics, Sunbrella, Serge-Ferrari, Italian marble, and Sipo mahogany. The Belvedere collection even integrates solar-powered USB charging stations — a seamless fusion of luxury and forward-thinking innovation.

Seóra uses only the finest certified and environmentally responsible materials engineered for the harshest outdoor conditions — including marine-grade stainless steel, solid Sipo mahogany, Italian marble, high-performance sailing rope, and premium outdoor fabrics from Loro Piana and Sunbrella. Every material is selected for its ability to withstand UV exposure, salt air, moisture, and temperature extremes while maintaining its beauty and structural integrity over years of outdoor use.

Yes. Seóra offers extensive customization across its collections, with a curated selection of luxury outdoor fabrics and finishes available for both private clients and large-scale hospitality projects. For clients with exceptional requirements, Seóra also offers a full bespoke design service — developing entirely new pieces tailored to a specific project's vision and space. At Niche Beverly, our team can guide you through all available options. Contact us with your project details to get started.

Absolutely. We regularly collaborate with interior designers, landscape architects, hospitality designers, and FF&E consultants on luxury residential and commercial projects throughout Los Angeles, Beverly Hills, and Southern California. We offer trade pricing and can source complete outdoor furniture packages from Seóra's collections — from private terrace and poolside settings to full beach club, hotel, and superyacht outfitting.

As every Seóra piece is individually handcrafted to order in northern Italy using the finest materials, lead times reflect the brand's meticulous production standards. Lead times vary depending on the collection, customization, and scale of the project. Contact Niche Beverly for current lead time estimates on specific Seóra pieces or collections.